UP TO 70% OFF & FREE SHIPPING

Black Friday Sale

Our Black Friday Sale is NOW ON! Save up to 70% across our award-winning and best selling brands.
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SMART PORTABLE MILK WARMER

Meet the BuubiBottle

Warm milk, anywhere you go. Keep your baby’s milk at the perfect temperature, no matter where the day takes you.
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UPPAbaby Vista

Autumn Fashions 2025

Step into style with the UPPAbaby Autumn 2025 collection with three fresh fashions designed to fit your family.
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CLEVAMAMA

Discover ClevaFoam®

ClevaMama's scientifically proven ClevaFoam® supports your baby’s head, neck & body, helping prevent flat-head syndrome and promote healthy sleep.
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NEW FROM GAIA BABY

Serena Corduroy Rocking Chair

Known for its luxurious feel and versatility, corduroy gives a subtle nod to retro sophistication on the best-selling Serena Rocking Chair.
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UPPAbaby Dublin Hub

Get your UPPAbaby stroller looking as good as new!
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FIND THE PERFECT GIFT

Staff Picks Gift Guide

Looking for the perfect gift? Check out our range of parent essentials and award-winning products.
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100% Irish Owned

We're proud to be a 100% Irish-owned business. Now officially Guaranteed Irish. Thank you for choosing local!

Excellent Customer Service

Rated 'Excellent' on Google Reviews - our dedicated team is here to assist you promptly, courteously, and professionally.

Products Created by Experts

Each item is meticulously chosen by our team of experts who are passionate about bringing you only the best.

Passionate about Parenting

Our mission is to support and empower you by understanding the joys and challenges of parenting.